AngelaWe visited the Bluey x CAMP experience in New York City just before Christmas (before the holiday décor went up), and I’ve been meaning to share an honest review.
We’ve actually been huge fans of CAMP since our five-year-old was a baby. We used to spend so many afternoons at their Columbus Circle store, browsing, playing, and letting her explore when she was still tiny. CAMP has always done such a thoughtful job blending retail with imaginative play, so we were genuinely excited to see what they would do with Bluey.
If you live in a home where episodes of Bluey are on constant rotation, you’re probably wondering: Is this a “must-do” or just a pricey playdate?
About the Experience
The NYC installation takes place inside CAMP, and it starts with CAMP’s “Magic Door,” a secret passage that opens into a 5,000-square-foot re-creation of Bluey’s house.
And I have to say, walking through that door really does feel magical.
Once inside, you’re free to explore however you choose. Your kids can zip down a slide, have a tea party with Polly Puppy, and move from room to room at their own pace. It’s interactive and open-ended, which makes it feel true to the spirit of Bluey.
While there are live elements (we had a round of Dance Mode during our session), it’s not structured like a traditional show. It’s more of a guided play experience.
The concept is simple: you’re “looking for” Bluey and Bingo, who pop up on screens throughout before appearing at the end for a brief meet-and-greet and photo opportunity.
What We Liked:
- Seeing Bluey’s house in real life: From opening the door to walking through familiar spaces, that recognition factor is real. For kids who love the show, it feels special immediately.
- It encourages actual play: Kids are meant to climb, explore, and interact. It didn’t feel like a “look but don’t touch” exhibit, which made it feel aligned with the spirit of Bluey.
- Timed entry helped: With roughly 25 people per session, it felt energetic but not chaotic. There was room to move without long waits.
- The character moment at the end: While brief, meeting Bluey and Bingo was definitely a highlight for our girls.
Things to Keep in Mind:
- The age sweet spot is probably 2–8.
- It’s not a full-day activity; it’s about an hour. I suggest planning lunch or another of their activities in store around it.
- The character interaction is mostly a photo opportunity. Manage those expectations early if your little one thinks they’re moving in with the Heelers.
Is It Worth It?
For Bluey-obsessed kids, yes. This isn’t your average “sit and watch” show; it’s an immersive alternative to the standard museum or play space. While the house re-creation isn’t over-the-top extravagant, the charm is in the details that make the Heeler world feel tangible.
Tickets are currently between $30–$40 per person, and all guests ages 2 and up need a ticket (including adults). For a family of four, that can add up quickly, so it’s helpful to think of this as a planned experience rather than a spontaneous drop-in activity.
Whether an hour feels like “not enough” or “just right” depends entirely on your child’s attention span for imaginative play. If they live for the theme song, the magic is totally worth it. Though if they’re lukewarm on the show, it might just feel like a very expensive playroom.
For us, it was the perfect seasonal pivot from our usual rotation. And seeing their faces when Bluey and Bingo actually appeared? Priceless. Use my link here or code “SF7YCWW9” for $15 off your order for any location!
